This course deals on how to make a success of the marketing effort by examining those issues and strategies that can give the company competitive advantage.
In it, you will acquire ability to conduct SWOT analysis of marketing environment, develop critical skills for excellent customer service delivery, understand ethical and legal issues in strategic marketing communication, master market-driven and market driving strategies for competitive advantage, and develop insight into international marketing. You will learn several factors that make up the marketing environment and their roles, identify the Strengths, Weaknesses, Opportunities, and Threats of each of the factors
Haven understood the meaning of customer service, you will be able to correctly interpret targets and performance objectives. You learn how to manage customers and gain ability for preventing and/or managing customer service failures
You will understand the meaning of and identify marketing communication goals. You will understand the rudiments of marketing communications and its associated concepts. You will learn how how marketing communications messages are developed and their uses. You will understand the legal and ethical issues in messages dissemination; you will learn the need for legal and ethical controls by approved institutions.
You will understand what makes up Information Communication Technology, know and be able to explain Networking Terminologies, know the roles ICT can play in Information Management, understand the key roles ICT can and plays in modern marketing
Finally, you learn the concepts of international marketing, and understand the factors that determine why a company decides to go into international marketing, you will understand the processes and requirements for going into international marketing, understand the methods used for marketing and selling across international borders.